Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands
Author:   Fridrik Larsen
Publisher:   Springer International Publishing AG
Edition:   2023 ed.
ISBN:  

9783031299650


Pages:   150
Publication Date:   22 June 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands


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Author:   Fridrik Larsen
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   2023 ed.
Weight:   0.352kg
ISBN:  

9783031299650


ISBN 10:   3031299655
Pages:   150
Publication Date:   22 June 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1.Introduction.- 2.Literature review on energy branding and related fields. 3.Methodology: A qualitative approach.- 4.Findings: Understanding modern energy brands.- 5. Conclusion: Conceptual model of branding in the energy markets.- 6.References.

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Author Information

Fridrik Larsen is an Associate Professor of marketing at the University of Iceland. He is a leading authority on branding within the energy space and the first individual to hold a PhD in energy branding. Larsen holds graduate degrees in finance, economics and psychology, and a postgraduate degree in marketing. He is the author of three books on energy branding, including Energy Branding (Palgrave Macmillan, 2017) and is a sought after public speaker and the founder of the international CHARGE conference

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