Commoditization and the Strategic Response
Author:   Andrew Holmes
Publisher:   Taylor & Francis Ltd
Edition:   New edition
ISBN:  

9780566087431


Pages:   244
Publication Date:   19 February 2008
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Commoditization and the Strategic Response


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Full Product Details

Author:   Andrew Holmes
Publisher:   Taylor & Francis Ltd
Imprint:   Gower Publishing Ltd
Edition:   New edition
Weight:   0.453kg
ISBN:  

9780566087431


ISBN 10:   056608743
Pages:   244
Publication Date:   19 February 2008
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Contents: Preface; Using this book; Commoditization a coming to a company near you. Part One Foundations, The Three Waves of Commoditization: The first wave - commodities and commoditization; The middle wave - the commoditization of industries; Cornerstones of the final wave - globalization and the internet; The final wave - commoditization of white collar work. Part Two Impact: Business impacts; Individual impacts. Part Three Response: Business responses; Surviving in a commoditized world; Individual responses. Part Four The Future of Commoditization: Where will commoditization take us?; Index.

Reviews

'...an interesting perspective on the impact of the rapidly changing world in which we live.' Economic Outlook and Business Review.


Author Information

Andrew Holmes is a writer, management consultant and Managing Partner of Paricint LLP. He has consulted with many household names in the UK and overseas and has written 13 books on a range of business topics, including Failsafe IS Project Delivery and The Chameleon Consultant for Gower, as well as non-fiction and humour titles.

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