Overview

Successive budgets have reduced funding to the public sector whilst in many areas demand has increased. This 'perfect storm' has led to a large swath of the public sector looking to be 'more commercial', whatever that means! This move towards 'commercial development' is difficult as it involves new skills, new thinking and new cultures, not to mention associated changes in process, structure and systems to facilitate these new ways of working. This practical book is based on 15 years of supporting the public and not-for-profit sector to develop commercially. It is packed full of real examples of what works and what doesn't.

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9780993236341

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Commercial Development in the Public Sector is excellent and very helpful book and well worth reading. David combines a strong grasp of commercial theory with a wealth of experience gained by working both in and with a number of public sector organisations across a range of environments - which provides an authenticity and practicality to the book. The book provides both guidance around the principles of commercial thinking and some of the perils and pitfalls. A range of engaging, accessible and thought provoking activities are particularly effective in challenging prevailing thinking and applying the commercial approach. This is a book which I would recommend both to those beginning to think about applying commercial thinking within their organisation and to those who have experience in developing Commercialism across the sector. Ken Lyon - Head of Commercialism Birmingham City Council Since 2013, David has delivered Understanding ModernGov's development on Commercialism in the Public Sector to over 1200 professionals. During that time he has worked with both individuals and organisations to develop their commercial skills and enhance their strategic objectives. David has always delivered this training and consultancy to the highest level, and we've continued to receive the highest possible feedback and satisfaction. Using his knowledge and experience David has produced one of the most comprehensive guides to commercialism within the public sector. It allows the reader to develop their skills and understanding of the subject, but to also begin to develop their own strategy and long term vision. Taking the reader through the various areas of marketing, competitive strategy, strategic objectives, stakeholder management and business development, it will allow them to comprehensively understand how to achieve success, whilst avoiding the common pitfalls which many have suffered to before. David's knowledge and expertise will ensure any reader is able to successfully develop their commercial skills personally, whilst also enhancing their organisations strategic aims. This book ensures that any professional exploring commercialism within the public sector is able to achieve success and enhance, and not dilute, the service they provide. Joe Barlow, Head of Programmes, Understanding Modern Government

Commercial Development in the Public Sector is excellent and very helpful book and well worth reading. David combines a strong grasp of commercial theory with a wealth of experience gained by working both in and with a number of public sector organisations across a range of environments - which provides an authenticity and practicality to the book. The book provides both guidance around the principles of commercial thinking and some of the perils and pitfalls. A range of engaging, accessible and thought provoking activities are particularly effective in challenging prevailing thinking and applying the commercial approach. This is a book which I would recommend both to those beginning to think about applying commercial thinking within their organisation and to those who have experience in developing Commercialism across the sector. Ken Lyon - Head of Commercialism Birmingham City CouncilSince 2013, David has delivered Understanding ModernGov's development on Commercialism in the Public Sector to over 1200 professionals. During that time he has worked with both individuals and organisations to develop their commercial skills and enhance their strategic objectives. David has always delivered this training and consultancy to the highest level, and we've continued to receive the highest possible feedback and satisfaction.Using his knowledge and experience David has produced one of the most comprehensive guides to commercialism within the public sector. It allows the reader to develop their skills and understanding of the subject, but to also begin to develop their own strategy and long term vision. Taking the reader through the various areas of marketing, competitive strategy, strategic objectives, stakeholder management and business development, it will allow them to comprehensively understand how to achieve success, whilst avoiding the common pitfalls which many have suffered to before.David's knowledge and expertise will ensure any reader is able to successfully develop their commercial skills personally, whilst also enhancing their organisations strategic aims. This book ensures that any professional exploring commercialism within the public sector is able to achieve success and enhance, and not dilute, the service they provide. Joe Barlow, Head of Programmes, Understanding Modern Government

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