Overview

Commercial due diligence is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However commercial due diligence is not just about the application of analytical techniques, it's about understanding how businesses and markets work and sensing what drives profits and growth. This book gives a comprehensive treatment of how and where to find the data, how to analyse and report it and of how to develop an instinct for recognising what is really needed to gauge a company's prospects in the typical M&A transaction where data is contradictory and incomplete.

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9786611098575

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