Overview
Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.
Full Product Details
Author: David Nettleton (Contract Researcher at the Universitat Pompeu Fabra, Barcelona, Spain and at the IIIA-CSIC, Spain)
Publisher: Elsevier Science & Technology
Imprint: Morgan Kaufmann Publishers In
Dimensions:
Width: 15.20cm
, Height: 1.80cm
, Length: 22.90cm
Weight: 0.500kg
ISBN: 9780124166028
ISBN 10: 0124166024
Pages: 304
Publication Date: 08 April 2014
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
I strongly disagree with Bellin's statement that the book will not help practitioners, and one can only conclude that the reviewer is not familiar with what data mining practitioners need. -Computing Reviews, Oct 13, 2014
"""...a mandatory volume for anyone who runs data mining projects, since all the steps and most important details that should not be forgotten are described here...I strongly recommend this book for anyone even slightly involved with data mining projects."" --IEEE Communications Magazine, Commercial Data Mining ""I strongly disagree with Bellin’s statement that the book will not help practitioners, and one can only conclude that the reviewer is not familiar with what data mining practitioners need."" -Computing Reviews, Oct 13, 2014"
The book is laid out nicely to use as a reference and will be helpful to both pros and newbies alike.If you are look for a book that not only can serve as a valuable reference guide for your data mining project, but also offers up practical examples, case studies, and actionable business insights based on the author's experience, then look no further. --DataTechnologyToday.com, March 27, 2014
Author Information
David F. Nettleton has more than 25 years of experience in IT system development, specializing in databases and data analysis. He has a Bachelor of Science degree in Computer Science, Master of Science degree in Computer Software and Systems Design and a Ph.D. in Artificial Intelligence. He has worked for IBM as a Business Intelligence Consultant, among other companies. In 1995 he founded his own consultancy dedicated to commercial data analysis projects, working in the Banking, Insurance, Media, Industry and Health Sectors. He has published over 40 articles and papers in journals, national and international congresses and magazines, and has given many presentations in conferences and workshops. He is currently a contract researcher at the Universitat Pompeu Fabra, Barcelona, Spain and at the IIIA-CSIC, Spain, specializing in data mining applied to online social networks and data privacy. Dr. Nettleton was born in England and lives in Barcelona, Spain since 1988.
