Overview

We are at the peak of capitalism: every facet of media, and every aspect of our lives has been taken over by the marketing machine. And, behind it all, the invisible hands of the largest corporations in the world work to maximize revenues and create sustainable business models for regular growth. This book will teach you about some of the most important company groupings in the world today: I have chosen corporations from at least 70 different countries, so that you get an idea of the scale and breadth of operation. You will be able to use it either as a trivia challenge, where you compete against the clock or against a friend to solve as many exercises as you can in a particular chapter, or as a learning tool, to find out more about the huge corporate entities that are above governments, and who wield supreme power over us all.

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