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9781138260474

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'Few scholars have thought so deeply and read so widely on the intertwined problems of race and information. In this broad-ranging book, Professor Gandy provides a thoughtful, fair, but ultimately impassioned analysis of how rational discrimination helps subordinate entire groups of people, including African Americans. The questions asked are hard, the research is systematic, and, as always, the intellectual payoff is substantial.' Jerry Kang, UCLA School of Law, USA 'With relentless clarity Oscar Gandy shows how so-called rational discrimination contributes to systematic cumulative disadvantage. Statistical and computing techniques, filtered through education, mass media, social policy and marketing subtly shape the social world by sorting us all into consequential categories. A groundbreaking challenge both to older theories of gender, race and class, and to practical policy and politics.' David Lyon, Queen's University, Canada

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Oscar H. Gandy, Jr, is Professor Emeritus of Communication, Annenberg School for Communication, University of Pennsylvania, USA.

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