Overview

Rodriguez conceives of colour as THE most important factor in capturing the image that you want to capture. While some colours 'pop' from the frame, others recede, meaning that colour effects composition. Thus, he here introduces various strategies for 'controlling' colour, including use of post-production tools such as the Photoshop Selective Colour Tool. In recognising how powerful colour can be, Rodriguez doesn't advocate being afraid it. Rather, he equips readers with the right skills to be able to embrace it and make bright and dynamic images.

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9781608959051

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Recently named Tamron Image Master, Westcott Top Elite Pro, DataColor Visionary, and Moab Image Master, Hernan has garnered over 30 international photography awards, including a prestigious Black and White Spider Award in the fashion category, as well as a Photography Masters Cup Nomination 2014 and 2013 in the fashion category. Hernan Rodriguez operates a successful studio in the heart of Los Angeles San Fernando Valley. There, he juggles a steady roster of commercial, product, and celebrity photography, along with corporate and family portraiture. He has photographed Luminaries in the music and entertainment arena in both the American and Latin market including Mario Reyes from the Gipsy Kings, Former Ms Universe Alycia Machado and Latin music legion, Cristian Castro as well as sports and public figures including five time world champion, Evander Holyfield, Muhammad Ali, Mike Tyson, Gabe Pruitt from the Boston Celtics and DeSean Jackson from the Philidelphia Eagles. Hernan has also worked on Movie Posters for Actor/Comedian Eddie Griffin and Singer/Songwriter, Nelly. He has art directed and photographed advertising campaigns for Guess, Corona, and AMA Racing. His client base spans from EMI Records, Sony, Universal, CURB Records, Playboy Beverage Inc., and Telemundo. Hernan has also been featured in Studio Photography, PDN, Rangefinder, and covers in both PhotoShop User, & Punto magazines as well a Light It Digital Magazine. He also has a published book, 75 Portraits by Hernan Rodriguez through Amherst Media. Hernan has photographed ads for MensWorkout, Exercise for Men, Triathlete Magazine, and Israelli magazine, HDL. Hernan was also accredited with Westcott s Top 15 Endorsed Elite Professional Photographers 2013. He has also been nominated as Tamron's 2014 Image Masters recipient. Hernan s outgoing personality and fresh approach to imagery, makes him a highly sought out conference speaker both nationally and Internationally including Keynote speaker in Colombia and Mexico. He has established himself in the industry as a well respected professional photographer with the full support and sponsorship of industry leaders such as TAMRON USA, Westcott, WACOM, Dynalite, Moab, Spyder Datacolor, Rosco Ent., and AlienSkin..

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