Overview

This book examines the advertising posters, town plans and geographical views that encouraged middle-class emigration to New Zealand in the 1840s. It explores how the New Zealand Company exploited visual literacy to advertise its settlement in Te Whanganui a Tara Wellington. A tale of two towns, prospective English settlers looked to Wellington to make their homes, while Te Whanganui a Tara was already home to numerous Maori sub-tribes. The book explores the worlds of each to ask how the images produced by the New Zealand Company were complicit in transferring Maori land into English ownership. Not seeking blame, it works instead to understand, and investigates processes of redress, offering hope for a post post-colonial future in Aotearoa New Zealand. This book will interest scholars and students of migration, visual culture and print history.

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9781527539075

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Patricia Thomas is a print historian with a special interest in typography and printed ephemera. She is an Honorary Research Associate at the School of Design of Massey University, New Zealand. Her work is necessarily multi-disciplinary, with the material taking her into the histories of emigration, politics, branding and women's printing, predominantly but not exclusively related to New Zealand. She has a PhD in Visual and Material Culture and has presented papers on the ephemera of emigration, war recruitment, underground print, and women in print at a number of international conferences over the past 15 years. Her recent publications include The Habits and Institutions of Englishmen: Using the Pamphlet and Small Book Collection of Two New Zealand Research Libraries (2010); Emigration and Imperial Business: The New Zealand Company Brand 1839-1841 (2015); The Other Side of History: Underground Literature and the 1951 Waterfront Dispute (2017); and Iconoclastic Effrontery: Rex Fairburn. Bob Lowry and the Printing of Polemics (2017).

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