Cold War on the Home Front: The Soft Power of Midcentury Design
Author:   Greg Castillo
Publisher:   University of Minnesota Press
ISBN:  

9780816646913


Pages:   304
Publication Date:   01 March 2010
Format:   Hardback
Availability:   Awaiting stock   Availability explained


Our Price $198.00 Quantity:  
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Cold War on the Home Front: The Soft Power of Midcentury Design


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Overview

The first in-depth history of how domestic environments were exploited to promote the superiority of either capitalism or socialism on both sides of the Iron Curtain, Cold War on the Home Front reveals the tactics used by the American government to seduce citizens of the Soviet bloc with state-of-the-art consumer goods and the reactions of the Communist Party.

Full Product Details

Author:   Greg Castillo
Publisher:   University of Minnesota Press
Imprint:   University of Minnesota Press
Dimensions:   Width: 17.80cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.794kg
ISBN:  

9780816646913


ISBN 10:   0816646910
Pages:   304
Publication Date:   01 March 2010
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Introduction: Domesticity as a Weapon 1. Household Affluence and Its Discontents 2. Cultural Revolutions in Tandem 3. Better Living Through Modernism 4. Stalinsim by Design 5. People's Capitalism and Capitalism's People 6. The Trojan House Goes East 7. Consuming Socialism Epilogue: Critical Masses Notes Index

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Author Information

Greg Castillo is associate professor of architectural history at the College of Environmental Design, University of California, Berkeley.

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