Overview

Few subjects in recent years have generated as fierce debate as the impact of globalization upon developing countries. Since the 1980s, the business systems of developing countries have become deeply integrated with the international economy, and trade barriers and obstacles to capital flows have been reduced drastically. China is by far the largest developing economy and Coca-Cola is by far the world's leading brand. This book analyzes the impact of The Coca-Cola Company on China's business system. This in depth study investigates the whole value chain of Coca-Cola, and contributes to a deeper understanding of the process of capitalist globalization which is re-shaping our lives.

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9780230013575

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PETER NOLAN is Sinyi Professor of Chinese Management at the Judge Business School, University of Cambridge in the UK.

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