Overview

Strategies and practices for growing ecosystems are increasingly important in shaping industries and markets. Sustaining productive innovation is not just about you. It depends on others as well as your willingness and ability to collaborate effectively. This book is about how to use, as well as develop, a co-innovation platform to accelerate innovation and sustain ecosystem growth. It will show how you, your team and your organization can create and foster collaborative innovation among a diverse set of organizations that are located outside of your company’s hierarchy. A co-innovation platform provides an environment where firms can combine or recombine ideas to generate novel solutions. A distinctive feature of the co-innovation platform is its resource-open and hands-on approach to innovation. For many organizations, resource limitations, organizational obstacles and/or time constraints kill an idea before it takes shape. By providing access to demand-side and supply-side resources and capabilities to facilitate co-innovation, the platform solves this problem and shapes the ecosystem’s innovation trajectory from the ground up. This book provides strategic and practical guidance for orchestrating collaborative problem solving and ecosystem growth.

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9783030759766

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Tammy L. Madsen (Phd UCLA) is the W.M. Keck Foundation Chair and Professor of Strategic Management and Innovation and a former Associate Dean at the Leavey School of Business, Santa Clara University. She teaches and consults in the areas of strategy, digital transformation and innovation and is the co-author of Modern Competitive Strategy.   David Cruickshank, Vice President of SAP multi-Cloud Service Operations, SAP, has worked for several innovative companies in Silicon Valley. His experiences over three decades, from the PC revolution to the edge of hyperscaler multicloud devOps automation and managed services, contribute to his passion for co-innovation.

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