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9783032194671

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Venkat Ramaswamy is Professor at the Ross School of Business, University of Michigan, USA. His scholarly work and practical ideas have earned him global recognition. He explores how humans and AI systems co-create intelligence and value in next-generation organizations and ecosystems. Kerimcan Ozcan is Associate Professor of Marketing (with tenure) at the School of Business and Global Innovation at Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing. Krishnan Narayanan is Co-Founder and President of itihaasa Research and Digital. He studies the evolution of emerging technologies and innovations. He researches at the Centre for Responsible AI, IIT Madras, India. 

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