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Author:   Jonna Järveläinen ,  Hongxiu Li ,  Anne-Marie Tuikka ,  Tiina Kuusela
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   2013 ed.
Volume:   155
Dimensions:   Width: 15.50cm , Height: 1.00cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9783642398070

ISBN 10:   3642398073
Pages:   163
Publication Date:   14 July 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part: Online Advertisements and Referential Systems.- Forecasting Online Advertising Campaigns in the Wild.- Ranking for the Top: A Misconception of Search Engine Advertisers.- Measuring Supportiveness of the Internet and Mobile Platforms for Personalized Ad.- Part: Recommender Systems and Pricing.- The Matthew Effect in Online Review Helpfulness.- Association Rules in Web Usage Logfile Data - Empirical Insights into the Use of User-Generated Web Site Features.- Leaving the Tier: An Examination of Asymmetry in Pricing Patterns in Online High Tech Shops.- Part: Social Media.- Social Media Data Relevant for Measuring Key Performance Indicators? A Content Analysis Approach.- Understanding Individuals' Switching of eService: An Empirical Study of Social Network Games Switching Intentions in China.- A Social Referral Mechanism on e-Marketplace.- Part: Mobile Services.- Mobile Credit Payment - Innovation for Leadership in E-Commerce.- Fool's Gold? Developer Dilemmas in a Closed Mobile Application Market Platform.- Part: Business Models.- Collaborative Business Model Innovation Process for Networked Services.- Part: Societal Implications.- Digital Inequality on Global Online Knowledge Exchange Platforms.

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