Overview

"This Amazon Best Seller is all the buzz. As award-winning club consultants working with clubs and communities across the country, we noticed themes and patterns of excellence and struggles. One of the common denominators was a lack of understanding about human behavior. The industry focuses on the what but misses the opportunity to explain the why or how. Clubology offers real-world stories from a diverse sampling of club industry professionals-those in the people business-and analyzes each situation through the lenses of psychology and human behavior. Why did some tactics work? Which strategies could be improved? This collection of stories, our insights, and proven science weave together to teach best practices and learn from others' experience and knowledge. Endorsements include: Our Founder, Walt Disney, always emphatically believed, ""You can design, create, and build the most wonderful places in the world....but it takes PEOPLE to make those dreams reality."" Clubology is an important reinforcement of that belief. -Tom Elrod, President of Marketing for Walt Disney Parks and Resorts Worldwide Using these tools of psychology and human behavior introduced in Clubology can offer relevancy and insight to assist in your daily efforts. It's a great tool to help build community, get the most out of your team, and run offense on giving your members an even better club experience. -Robert Richman, Key-note Speaker, Author of The Culture Blueprint, Former Culture Strategist, Zappos The desire to feel part of a community is deeply seated in our DNA and is at the heart of what it means to be a member of a private club. Clubology explores how human psychological needs and club life intersect for the professionals, staff, and members. There's an old saying often repeated in the board room: ""We're in the dues business."" Clubology reminds us that we are, in fact, in the people business-members, professionals, and staff. -Joe Trauger, President & CEO, National Club Association Laura and Ryan are highly-rated presenters because they connect the dots in a way that is actionable. Clubology serves as an expansion of the conversation they've started using stories to explain why people act the way they do. This kind of insight can help managers at all levels support, motivate, and understand their teammates and members better. I believe the information can help foster a healthy club culture and enhance the lives of all involved. -Three Carpenter, GM/COO, Co-Author of PEOPLE F1RST"

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