Overview

Sales doesn’t end with a great presentation. It ends when the customer says yes. In Close That Sale, legendary sales authority Brian Tracy teams up with next-generation strategist Michael Tracy to deliver the most practical, field-tested guide to closing sales in today’s competitive marketplace. This is not theory. This is not outdated “pressure selling.” This is how top performers close consistently—ethically, confidently, and predictably. Drawing on decades of real-world experience and thousands of sales conversations across industries, Close That Sale reveals the exact mindset, language, and structure used by elite closers to turn hesitation into commitment. Inside, You’ll Discover: The psychology behind every buying decision—and how to align with it  How to recognize buying signals most salespeople miss The closing questions that naturally move prospects forward How to handle objections without resistance or pressure The difference between asking for the order and earning it Why most deals stall—and how to close them faster Modern closing strategies that work in face-to-face, phone, and virtual sales Why This Book Is Different Brian Tracy brings the timeless principles that have helped millions succeed in sales. Michael Tracy adds the modern application—real conversations, real objections, and real results in today’s market. Together, they show you how to: Close more deals Increase average sale size Shorten sales cycles Build trust while increasing revenue Who This Book Is For Sales professionals who want more consistent wins Business owners who sell their own products or services Entrepreneurs looking to convert more leads into revenue Sales leaders training teams to close at a higher level The Bottom Line If you can present, you can sell. If you can sell, you can close-when you know how. Close That Sale gives you the tools, language, and confidence to do exactly that. Read it. Apply it. Close more deals.

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9781722507374

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Author Information

BRIAN TRACY is Chairman and CEO of Brian Tracy International, specializing in the training and development of individuals and organizations. His goal is to help you achieve your personal and business goals faster and easier than you ever imagined. Brian has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 70 other countries worldwide.He lives in the Solana Beach area. MICHAEL TRACY is an entrepreneur, trainer & speaker who has started and sold businesses in marketing, legal technology, software and professional training. He has been teaching time-tested strategies and techniques for maximizing human potential for over 20 years as a sales manager, trainer, business owner, executive and now as the Founder of Sales Journey, a business growth consulting company. He’s recruited, trained, managed and motivated several sales forces that have achieved many millions in sales results, including a team that surpassed five thousand members. Personally training over 100,000 business owners, sales professionals and entrepreneurs in 16 countries.

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