Overview

Amazon and Walmart, with more than half a trillion in revenues annually, are the two largest companies in the world. They have not only redefined the retail industry— Walmart in the 1980s/1990s and Amazon since 2000— but have also been the benchmark for business best practices (e.g., the use of IT, supply chain, data analytics, customer orientation). This year, it is anticipated that Amazon will dethrone Walmart as the world’ s largest company, a position that Walmart has occupied for more than two decades.

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9780143466529

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Nirmalya Kumar is Lee Kong Chian professor of marketing at Singapore Management University. Previously, he headed strategy at Tata Sons, reporting to the chairman of the $100-billion Tata Group with 6,75,000 employees. Nirmalya has taught at Columbia University, Harvard Business School, IMD (Switzerland), London Business School and Kellogg School of Management (Northwestern University).

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