City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality
Author:   M. Paganoni
Publisher:   Palgrave Macmillan
ISBN:  

9781137387950


Pages:   162
Publication Date:   13 January 2015
Format:   Hardback
Availability:   In Print   Availability explained
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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality


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Author:   M. Paganoni
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Pivot
Dimensions:   Width: 14.00cm , Height: 1.40cm , Length: 21.60cm
Weight:   3.256kg
ISBN:  

9781137387950


ISBN 10:   1137387955
Pages:   162
Publication Date:   13 January 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Maria Cristina Paganoni is a tenured researcher in English Language and Translation at the University of Milan, Italy. Her current research focuses on web-mediated communication and the branding of cities and heritage, drawing on discourse analysis, multimodal analysis and social semiotics. She has authored several contributions on these topics in books and peer-reviewed journals.

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