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9781483046679

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Coca-Cola is one of the most powerful economic institutions of our time, but its social and ecological impacts remain understudied. Now, in the hands of a talented young historian, corporate capitalism gets the attention it deserves in a careful dissection of the material underpinnings of the world's most valuable brand. Citizen Coke will cause you to drink less and think more. -- Ted Steinberg, author of Gotham Unbound: The Ecological History of Greater New York A fascinating, thought-provoking approach to Coca-Cola history through the drink's primary ingredients-water, sugar, high-fructose corn syrup, coca leaf, caffeine-and the glass, plastic, and aluminum that contain them. -- Mark Pendergrast, author of For God, Country & Coca-Cola Citizen Coke is a brilliant analysis of Coke's empire in ecological, economic, and social terms. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. If you want a deeper understanding of our world today, read Citizen Coke. -- Vandana Shiva, author of Stolen Harvest: The Hijacking of the Global Food Supply Founded in 1866 by a 'cash-strapped morphine addict operating out of a small pharmaceutical shop, ' Coca-Cola didn't have the most auspicious beginnings. However, as historian Elmore shows in this detailed profile, the company's success can be traced to an ingenious strategy: supply only the syrup and let suppliers and franchises bear the costs of bottling and distribution, while utilizing the public water supply...A well-researched and accessible history of one of the world's most iconic brands. -- Publishers Weekly An eye-opening account...deeply informed...A superb, quietly devastating environmental and business history. -- Kirkus Reviews (starred review) A riveting look at an iconic American company and the long-range implications of its practices. -- Booklist (starred review) Citizen Coke began as a dissertation, and its points are lucid and logically presented; the language is accessible, and punchy chapter endings propel the story. -- New York Times Book Review

A fascinating, thought-provoking approach to Coca-Cola history through the drink's primary ingredients-water, sugar, high-fructose corn syrup, coca leaf, caffeine-and the glass, plastic, and aluminum that contain them. -- Mark Pendergrast, author of For God, Country & Coca-Cola Coca-Cola is one of the most powerful economic institutions of our time, but its social and ecological impacts remain understudied. Now, in the hands of a talented young historian, corporate capitalism gets the attention it deserves in a careful dissection of the material underpinnings of the world's most valuable brand. Citizen Coke will cause you to drink less and think more. -- Ted Steinberg, author of Gotham Unbound: The Ecological History of Greater New York Citizen Coke is a brilliant analysis of Coke's empire in ecological, economic, and social terms. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. If you want a deeper understanding of our world today, read Citizen Coke. -- Vandana Shiva, author of Stolen Harvest: The Hijacking of the Global Food Supply Founded in 1866 by a 'cash-strapped morphine addict operating out of a small pharmaceutical shop, ' Coca-Cola didn't have the most auspicious beginnings. However, as historian Elmore shows in this detailed profile, the company's success can be traced to an ingenious strategy: supply only the syrup and let suppliers and franchises bear the costs of bottling and distribution, while utilizing the public water supply...A well-researched and accessible history of one of the world's most iconic brands. -- Publishers Weekly An eye-opening account...deeply informed...A superb, quietly devastating environmental and business history. -- Kirkus Reviews (starred review) A riveting look at an iconic American company and the long-range implications of its practices. -- Booklist (starred review) Citizen Coke began as a dissertation, and its points are lucid and logically presented; the language is accessible, and punchy chapter endings propel the story. -- New York Times Book Review

"Citizen Coke began as a dissertation, and its points are lucid and logically presented; the language is accessible, and punchy chapter endings propel the story. -- ""New York Times Book Review"" Citizen Coke is a brilliant analysis of Coke's empire in ecological, economic, and social terms. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. If you want a deeper understanding of our world today, read Citizen Coke. -- ""Vandana Shiva, author of Stolen Harvest: The Hijacking of the Global Food Supply"" A fascinating, thought-provoking approach to Coca-Cola history through the drink's primary ingredients-water, sugar, high-fructose corn syrup, coca leaf, caffeine-and the glass, plastic, and aluminum that contain them. -- ""Mark Pendergrast, author of For God, Country & Coca-Cola"" A riveting look at an iconic American company and the long-range implications of its practices. -- ""Booklist (starred review)"" An eye-opening account...deeply informed...A superb, quietly devastating environmental and business history. -- ""Kirkus Reviews (starred review)"" Coca-Cola is one of the most powerful economic institutions of our time, but its social and ecological impacts remain understudied. Now, in the hands of a talented young historian, corporate capitalism gets the attention it deserves in a careful dissection of the material underpinnings of the world's most valuable brand. Citizen Coke will cause you to drink less and think more. -- ""Ted Steinberg, author of Gotham Unbound: The Ecological History of Greater New York"" Founded in 1866 by a 'cash-strapped morphine addict operating out of a small pharmaceutical shop, ' Coca-Cola didn't have the most auspicious beginnings. However, as historian Elmore shows in this detailed profile, the company's success can be traced to an ingenious strategy: supply only the syrup and let suppliers and franchises bear the costs of bottling and distribution, while utilizing the public water supply...A well-researched and accessible history of one of the world's most iconic brands. -- ""Publishers Weekly"""

Author Information

Bartow J. Elmore, an Atlanta native, grew up drinking Coke. He now teaches history at the University of Alabama. William Hughes is an AudioFile Earphones Award-winning narrator. A professor of political science at Southern Oregon University in Ashland, Oregon, he received his doctorate in American politics from the University of California at Davis. He has done voice-over work for radio and film and is also an accomplished jazz guitarist.

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