Overview

With a cast of characters that wouldnt be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world.

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9781586488208

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Boston Globe, November 14, 2010 Deborah Cadbury begins with a brief description of Quaker aims and humane business practices before moving on through the history of the family business. This takes in the truly exciting race to put Cadbury's chocolate candy in every mouth, to the exclusion of that made by rival English Quaker firms, Rowntree and Fry, to say nothing of the Swiss Lindt and Nestle. Her many faceted account takes in technology, distribution, and industrial espionage, advertising and packaging, labor relations and model housing for workers, the role of the firm and its owners in wartime and international expansion. Gulfnews.com, November 26, 2010 Engaging and scholarly, Chocolate Wars is less a family biography than an impressively thought-provoking parable for our times. Los Angeles Times, November 28, 2010 Fascinating...Read this excellent book.

<p> Booklist, October 1, 2010<br> This tale of capitalist rivalry mixed with Quaker values makes for a very sweet journey. <p> Washington Post <br> This is a delicious book, seductive as a tray of bonbons, a Fancy Box in every way. <p> The New Yorker Book Bench <br> For chocolate lovers and Roald Dahl fans, some heartening news: Willy Wonka's factory - or at least something that sounds very much like it - was a real place... Though Cadbury begins with teasingly enviable childhood recollections... the story she tells is really about Quakers, and one family's continuous struggle to reconcile religious values - pacifism, austerity, sobriety - with the indulgent nature of their product and the ruthlessly competitive capitalism of the world in which they made their fortune... It's hard not to root for these guys and the story is all the more bittersweet because we know how it ends. <p> The Daily Telegraph <br> Engaging and scholarly, confident and compassionate, Chocolate Wars is les

<p> Booklist, October 1, 2010<br> This tale of capitalist rivalry mixed with Quaker values makes for a very sweet journey. <p> Washington Post <br> This is a delicious book, seductive as a tray of bonbons, a Fancy Box in every way. <p> The New Yorker Book Bench <br> For chocolate lovers and Roald Dahl fans, some heartening news: Willy Wonka's factory - or at least something that sounds very much like it - was a real place... Though Cadbury begins with teasingly enviable childhood recollections... the story she tells is really about Quakers, and one family's continuous struggle to reconcile religious values - pacifism, austerity, sobriety - with the indulgent nature of their product and the ruthlessly competitive capitalism of the world in which they made their fortune... It's hard not to root for these guys and the story is all the more bittersweet because we know how it ends. <p> The Daily Telegraph <br> Engaging and scholarly, confident and compassionate, Chocolate Wars is less a family biography than an impressively thought provoking parable for our times... A vibrant history. <br> Business Times <br> Fascinating... Chocolate Wars presents narrative history at its most absorbing, peopled by colourful characters: the true story of the chocolate pioneers, the visions and ideals that inspired them and the mouth-watering concoctions they created... Deborah gives readers an insider look, fleshing out the stories around her family with her familiar competence as a bestselling historian and award winning documentary maker. <br> Kirkus <br> A fine pocket history of corporate confectionery... Cadbury has a knack for capturing the driven personalities who launched these [chocolate] empires. <br> Library Journal <br> Although written by proud Cadbury kin, the narrative is balanced and fair. This is a well written and well researched look at chocolate and the Quaker business tradition that any food or history buff will enjoy. <p> Sunday Times <br>

Author Information

Deborah Cadbury is a writer, award-winning documentary producer for the BBC, the author of seven books, and a relative of the famous Quaker family that gave their name to one of the world's most famous brands of chocolate.

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