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OverviewFull Product DetailsAuthor: Zheng-sheng Zhang (San Diego State University)Publisher: Cambridge University Press Imprint: Cambridge University Press Dimensions: Width: 17.60cm , Height: 1.90cm , Length: 25.00cm Weight: 0.570kg ISBN: 9781108839068ISBN 10: 1108839061 Pages: 238 Publication Date: 07 March 2024 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of ContentsPart I. General Characteristics: 1. Why signs?; 2. Stylistic traits; 3. Rhetorical devices; 4. Non-uniform format; Part II. Essential Signs; 5. Airport and arrival; 6. Hotels; 7. Basic services; 8. Getting your bearings; 9. Getting around; 10. Eating; 11. Shopping; 12. Schools and offices; 13. Culture and entertainment; 14. Alerts; 15. Health; Part IV. Other Signs; 16. Advertising; 17. Civic signs; 18. Dialetical elements; 19. The Chinese diaspora; 20. Foreign infusion; 21. Mistranslation.ReviewsAuthor InformationZheng-sheng Zhang is Professor at the Department of Linguistics and Asian/Middle Eastern Languages, San Diego State University. Recent publications include Dimensions of Variation in Written Chinese (2017) and Introduction to Chinese Natural Language Processing (co-authored, 2009). Tab Content 6Author Website:Countries AvailableAll regions |