Overview

Every Chinese medicine practitioner has to be a jack-of-all-trades. They need to be good at acupuncture, prescribing a perfect herbal formula for their patients and conversing in an effective and polite manner. They also require basic knowledge of setting up and running their own business. Ideally, they have skills in marketing to get the message out there to attract patients to fill appointments, let alone make them come back after their first treatment. Often, there is a lack of confidence in addressing situations that may arise in the daily running of the clinic, like how to handle complaints or cancellations, where to source herbs from and how to dispense them professionally. With so many professional associations in our industry, it's hard to decide which one to choose and where to go to best align continuous professional development with our bigger vision. In fact, it can be hard to envisage where and how you may be practising in 10 years' time. The facets are many, time is little and pressure is high! The aim of this book is to guide you towards a better future in the Chinese medicine profession and to help you establish vision, ideas and systems to ensure a successful future as a practitioner. It is based on someone who has been there before and has accumulated almost two decades of experience in both running a Chinese medicine clinic and a professional dispensary. You can dive into this book and digest certain sections that are of importance to you right now or you can simply muse from Element to Element. There is a chance that it will provide established practitioners with new ideas to integrate into their business as well. Author Bio Swiss-born Brigitte Linder migrated to Australia in 2008 and now operates a professional Chinese medicine practice and herbal dispensary in regional Victoria. Her business journey in Australia has provided Brigitte with a steep learning curve and she now enjoys the fruits of her labour. Brigitte is a self-confessed advocate for quality, change and progress in the Chinese medicine profession and she enjoys assisting practitioners at all levels find their own rhythm and style so they can run a successful clinic that provides them with a good income and personal satisfaction. Other Contributor's bio - Megan Hills Megan Hills has 20+ years' marketing experience with over ten years working with natural medicine practitioners. In 2009, prompted by the alarming health practice failure rate post-practitioner graduation, Megan and Chinese medicine practitioner, Jeff Shearer, began www.ethicalpractice.net. Finding that the failure was often down to poor practice management, Megan and Jeff now help practitioners create success with integrity.

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Reviews

I wish I'd had this book when I first started ou t! Everything I've learned in 30 years of running a practice - and even things I never learned - can be found in this book. Highly recommended as a guide if you are beginning, a reference while you are setting up and a touchstone when you are established to check if you are being the best that you can be, business-wise. Steven Clavey Chinese medicine practitioner, Apricot Grove, Melbourne As Chinese medicine practitioners, we need compassion, empathy and a pleasant bedside manner. We also need grit and determination and a good sense of humour. But above all, if we want to succeed in the highly competitive arena of private health care in Australia, we need highly refined business skills. Just a few years back there was very little out there to help people in the Australian Chinese medicine profession succeed in business. The arrival of Chinese Medicine Business Success changes all of that! This is a great book written for an Australian audience by someone who has been through the struggle and emerged victorious. It teaches the ABC's of setting up and running a Chinese medicine practice in Australia. In the short term, this book can help you pay your bills. However, if you are in this game for the long run, then this book will help you lay the foundations of your own Chinese medicine business empire. I think everyone in our profession should read it! I sure wish something like this had been around when I first graduated. Paul McLeod Chinese medicine practitioner, Australian Acupuncture Centre, Geelong This book is both practical and inspiring. It is a must-read for any clinician starting out and for seasoned practitioners needing fresh ideas to enhance their clinical work and develop their business. It is a step-by-step approach to developing the values-based, ethical business foundation needed to practise your medical knowledge and to flourish in clinic. It is especially useful for those having trouble organising their internal resources to make an ethical, busy and effective clinic happen. Written by someone who has done it, this book will help you learn how to become an increasingly effective business person while continuing to love what you do. Greg Bantick Health & Healing Wellness Centre, Brisbane

Author Information

Swiss-born Brigitte Linder migrated to Australia in 2008 and now operates a professional Chinese medicine practice and herbal dispensary in regional Victoria. Her business journey in Australia has provided Brigitte with a steep learning curve and she now enjoys the fruits of her labour. Brigitte is a self-confessed advocate for quality, change and progress in the Chinese medicine profession and she enjoys assisting practitioners at all levels find their own rhythm and style so they can run a successful clinic that provides them with a good income and personal satisfaction. Megan Hills has 20+ years' marketing experience with over ten years working with natural medicine practitioners. In 2009, prompted by the alarming health practice failure rate post-practitioner graduation, Megan and Chinese medicine practitioner, Jeff Shearer, began www.ethicalpractice.net. Finding that the failure was often down to poor practice management, Megan and Jeff now help practitioners create success with integrity.

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