Chinese Innovation And Branding Leaps
Author:   Serdar S Durmusoglu (China Jiliang Univ, China)
Publisher:   World Scientific Publishing Co Pte Ltd
Volume:   16
ISBN:  

9789811249624


Pages:   208
Publication Date:   21 April 2022
Format:   Hardback
Availability:   In Print   Availability explained
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Chinese Innovation And Branding Leaps


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Overview

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Full Product Details

Author:   Serdar S Durmusoglu (China Jiliang Univ, China)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
Volume:   16
ISBN:  

9789811249624


ISBN 10:   9811249628
Pages:   208
Publication Date:   21 April 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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