Overview

The brilliant Chinese civilisation is a precious heritage to the nation and a great source of inspiration for the artists born in China. What if the traditional culture, which has gone through thousands of years, encounters modern design, or packaging design in particular? Practices have proved that the combination and integration of the two are likely to lead to satisfaction of the client and success of the product in the market. The book, as a collection of 92 projects completed in recent years by Chinese design teams, encompasses everything about this splendid culture that can be applied to packaging design and illustration. The Chinese inspirations involved in each design are introduced in detail.

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9781912268672

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Shenghai Ke, Vice Dean, Associate Professor, and Master's Supervisor in the Packaging Design College, Hunan University of Technology. Mr. Ke is awarded Excellent Young Teacher of Hunan Province and is now Executive Deputy Director of Hunan Visual Communication Arts Committee.He led more than ten national or provincial research programmes, such as the 'Intelligent Packaging Design Research' (a state funded social science programme), and the 'Intelligent Control in Packaging Design: An Empirical Research' (a government funded social science programme in Hunan Province). He has published more than thirty academic papers, three monographs, six textbooks, and has more than thirty authorised patents. He has won four provincial awards on teaching and scientific research, including the First Prize for Teaching Achievements in Hunan Province and the Second Prize for Outstanding Achievements in Philosophy and Social Sciences in Hunan Province. His team has won more than 100 international and domestic awards on packaging.

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