Full Product Details
Author: Peter Peverelli (Free University, The Netherlands) ,
Peter Peverelli (Free University, The Netherlands)
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Dimensions:
Width: 15.60cm
, Height: 1.40cm
, Length: 23.40cm
Weight: 0.470kg
ISBN: 9780415546768
ISBN 10: 0415546761
Pages: 252
Publication Date: 21 May 2009
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
'Corporate identity, in the theoretical framework constructed by Peverelli, is set within the wider social-cognitive context of social organization. Corporate identity emerges from the interaction between what the corporation wishes to be and what its environment wishes it to be. This interaction leads to multiple identities in multiple social- cognitive contexts. This approach is illustrated with case studies of Chinese enterprises drawn from Peverelli s own portfolio as a consultant.' - Reference & Research Book News 'A welcome addition to the growing literature on corporate identity. Its is useful to scholars specializing in organization theory, cultural anthropology, sociology and business and economics as well as to foreign companies and consulting firms interested in doing business in China.' - The China Journal '...the book is remarkable not only for the stories of Chinese enterprises that the author tells, but because it is also conceptually and methodologically fascinating' - Bob Tricker, University of Hong Kong, Journal of Asian Business
<p>'Corporate identity, in the theoretical framework constructed by Peverelli, is set within the wider social-cognitive context of social organization. Corporate identity emerges from the interaction between what the corporation wishes to be and what its environment wishes it to be. This interaction leads to multiple identities in multiple social- cognitive contexts. This approach is illustrated with case studies of Chinese enterprises drawn from Peverelli s own portfolio as a consultant.' - Reference & Research Book News <p>'A welcome addition to the growing literature on corporate identity. Its is useful to scholars specializing in organization theory, cultural anthropology, sociology and business and economics as well as to foreign companies and consulting firms interested in doing business in China.' - The China Journal <p>'...the book is remarkable not only for the stories of Chinese enterprises that the author tells, but because it is also conceptually and methodologically fascinating' - Bob Tricker, University of Hong Kong, Journal of Asian Business
