Chinese Consumers: Exploring the World's Largest Demographic
Author:   Ashok Sethi
Publisher:   Springer Verlag, Singapore
Edition:   2019 ed.
ISBN:  

9789811089916


Pages:   230
Publication Date:   23 August 2018
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Chinese Consumers: Exploring the World's Largest Demographic


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Overview

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Full Product Details

Author:   Ashok Sethi
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Verlag, Singapore
Edition:   2019 ed.
Weight:   0.454kg
ISBN:  

9789811089916


ISBN 10:   9811089914
Pages:   230
Publication Date:   23 August 2018
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Introduction: The Yin and the Yang of the Chinese Consumers.- 2. The Mega Forces.- 3. Digital China.- 4. Key Segments of Chinese consumers.- 5. Key Industries for Future Growth.- 6. Luxury with Chinese Characteristics.- 7. Looking into the Chinese Consumer Mind.- 8. Branding in China.- 9. The Changing Marketing Game.- 10. Looking Ahead. 11. Illustrative Consumer Portraits.

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Author Information

Ashok Sethi leads the Illuminera Institute in Shanghai and has over 30 years of experience in providing marketing consultancy and consumer insights and 15 years of first-hand experience in observing the Chinese consumers. 

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