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OverviewFull Product DetailsAuthor: Qidong Yun (Associate Professor in the Cheung Kong School of Journalism and Communication at Shantou University)Publisher: Elsevier Science & Technology Imprint: Chandos Publishing (Oxford) Ltd Weight: 0.530kg ISBN: 9780081009192ISBN 10: 0081009194 Pages: 320 Publication Date: 29 August 2018 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of Contents1. Introduction 2. Mapping Book Publishing in China 3. From Communization to Commercialization: China’s Publishing From 1949 to 1992 4. Ideology and the Commercialization of Book Publishing in China 5. Conglomeration: The Formation of Publishing Groups 6. Corporatization: The Transition to Enterprises 7. Digital Publishing: Challenges and Opportunities 8. Politics, Profit and Digital Prospect: Guangdong Provincial Publishing Group as a CaseReviewsAuthor InformationQidong Yun is an Associate Professor in the Cheung Kong School of Journalism and Communication at Shantou University. He completed a PhD in the Department of Social Sciences at Loughborough University after receiving an MA with distinction in Publishing from Oxford Brookes University. Tab Content 6Author Website:Countries AvailableAll regions |