China's Publishing Industry: From Mao to the Market

Author:   Qidong Yun (Associate Professor in the Cheung Kong School of Journalism and Communication at Shantou University)
Publisher:   Elsevier Science & Technology
ISBN:  

9780081009192


Pages:   320
Publication Date:   29 August 2018
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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China's Publishing Industry: From Mao to the Market


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Author:   Qidong Yun (Associate Professor in the Cheung Kong School of Journalism and Communication at Shantou University)
Publisher:   Elsevier Science & Technology
Imprint:   Chandos Publishing (Oxford) Ltd
Weight:   0.530kg
ISBN:  

9780081009192


ISBN 10:   0081009194
Pages:   320
Publication Date:   29 August 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Introduction 2. Mapping Book Publishing in China 3. From Communization to Commercialization: China’s Publishing From 1949 to 1992 4. Ideology and the Commercialization of Book Publishing in China 5. Conglomeration: The Formation of Publishing Groups 6. Corporatization: The Transition to Enterprises 7. Digital Publishing: Challenges and Opportunities 8. Politics, Profit and Digital Prospect: Guangdong Provincial Publishing Group as a Case 

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Author Information

Qidong Yun is an Associate Professor in the Cheung Kong School of Journalism and Communication at Shantou University. He completed a PhD in the Department of Social Sciences at Loughborough University after receiving an MA with distinction in Publishing from Oxford Brookes University.

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