China's Next Strategic Advantage: From Imitation to Innovation
Author:   George S. Yip ,  Bruce McKern ,  Dominique Jolly ,  Yongqin Zeng
Publisher:   MIT Press Ltd
ISBN:  

9780262534758


Pages:   304
Publication Date:   15 September 2017
Recommended Age:   From 18 years
Format:   Paperback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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China's Next Strategic Advantage: From Imitation to Innovation


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Author:   George S. Yip ,  Bruce McKern ,  Dominique Jolly ,  Yongqin Zeng
Publisher:   MIT Press Ltd
Imprint:   MIT Press
Dimensions:   Width: 15.20cm , Height: 1.60cm , Length: 22.90cm
ISBN:  

9780262534758


ISBN 10:   0262534754
Pages:   304
Publication Date:   15 September 2017
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and coauthor of China's Next Strategic Advantage- From Imitation to Innovation (MIT Press). He divides his time among Boston, London, and Maine. Bruce McKern is former director of Stanford University's Sloan Master's Program, Visiting Professor at CEIBS, and Visiting Research Fellow at Oxford University and INSEAD.

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