Free Delivery Over $100
|
|
|||
|
||||
OverviewFull Product DetailsAuthor: George S. Yip , Bruce McKern , Dominique Jolly , Yongqin ZengPublisher: MIT Press Ltd Imprint: MIT Press Dimensions: Width: 15.20cm , Height: 1.60cm , Length: 22.90cm ISBN: 9780262534758ISBN 10: 0262534754 Pages: 304 Publication Date: 15 September 2017 Recommended Age: From 18 years Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationGeorge S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and coauthor of China's Next Strategic Advantage- From Imitation to Innovation (MIT Press). He divides his time among Boston, London, and Maine. Bruce McKern is former director of Stanford University's Sloan Master's Program, Visiting Professor at CEIBS, and Visiting Research Fellow at Oxford University and INSEAD. Tab Content 6Author Website:Countries AvailableAll regions |
||||
