Overview

We are happy to bring in the book for you with title ""BUSINESS ENVIRONMENT"" This book has been written in accordance with the precisbed syllabus of CLUSTER UNIVERSITY OF JAMMU for B.com honour's and integrated M.com. An attempt has been made through this book to explain the various concepts of Business, environment and stock markets, sales and promotion in easy, understandable, comprehensive and well-structured language. It is our endeavour to make book more student oriented and meet their requirements. The business environment is always changing and is uncertain. It is because of dynamism of environment. As it is already said that the business environment is the sum of all the factors outside the control of management of a company, the factor, which are constantly changing, and they carry with them both opportunities and risks or uncertainties that can, make or mark the future of business

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