Children in Hospitality and Tourism: Marketing and Managing Experiences

Author:   Hugues Séraphin ,  Vanessa Gowreesunkar ,  Mustafeed Zaman ,  Gaitree Gowreesunkar
Publisher:   De Gruyter
ISBN:  

9783110644586


Pages:   189
Publication Date:   07 September 2020
Format:   Hardback
Availability:   In Print   Availability explained
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Children in Hospitality and Tourism: Marketing and Managing Experiences


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Overview

This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of children’s perspectives and their influence as decision-makers. However, the United Nations Convention on the Rights of the Child (1989) emphasizes that children have the right to participate in matters that affect them. With this in mind, the contributors to this edited collection draw attention to children as thinkers, actors and transformers of the future of the tourism and hospitality industry. Through a mix of conceptual and empirical chapters, the book collectively supports an overarching theme: the empowerment of children as present and future consumers should be a core component of any sustainable tourism initiative. Towards this goal, the chapters herein represent internationally diverse perspectives and offer a number of innovative recommendations to the industry’s practitioners.

Full Product Details

Author:   Hugues Séraphin ,  Vanessa Gowreesunkar ,  Mustafeed Zaman ,  Gaitree Gowreesunkar
Publisher:   De Gruyter
Imprint:   De Gruyter Oldenbourg
Weight:   0.457kg
ISBN:  

9783110644586


ISBN 10:   3110644584
Pages:   189
Publication Date:   07 September 2020
Audience:   Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Hugues Séraphin, University of Winchester, UK; Vanessa Gowreesunkar, University of Africa, Toru-Orua, Bayelsa State, Nigeria

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