Children: Consumption, Advertising & Media
Author:   Flemming Hansen ,  Jeanette Rasmussen ,  Anne Martensen ,  Birgitte Tufte
Publisher:   Copenhagen Business School Press
ISBN:  

9788763001007


Pages:   302
Publication Date:   01 August 2002
Format:   Paperback
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Our Price $95.04 Quantity:  
Add to Cart

Share |

Children: Consumption, Advertising & Media


Add your own review!

Overview

""Children: Consumption, Advertising and Media"" is a comprehensive collection of international research on children and advertising. The book aims to present recent studies by researchers working in the field of consumption, advertising and media in relation to children. The purpose is to shed light on the relationship between consumer behaviour, advertising and communication in general with a special focus on children and adolescents. It is suitable for undergraduate as well as graduate studies and is also relevant to any person who has an interest in the development of children as consumers, their consumption and not least their relationship to advertising and media. The book is a result of the international seminar ""Children's Socialization as Consumers and their Perception of Advertising"" held by the Forum for Advertising Research in June 2001. The editors of the book are associated with the Forum for Advertising Research, Department of Marketing, Copenhagen Business School, Denmark.

Full Product Details

Author:   Flemming Hansen ,  Jeanette Rasmussen ,  Anne Martensen ,  Birgitte Tufte
Publisher:   Copenhagen Business School Press
Imprint:   Copenhagen Business School Press
Dimensions:   Width: 17.00cm , Height: 2.00cm , Length: 23.00cm
Weight:   0.644kg
ISBN:  

9788763001007


ISBN 10:   8763001004
Pages:   302
Publication Date:   01 August 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock   Availability explained
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now