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OverviewExploring how children become socialized into the consumer society, this text considers how they respond to advertising and other sales promotions, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation. The text should be of interest to students of psychology, sociology and media studies as well professionals in advertising and marketing, media commentators and business studies students. Full Product DetailsAuthor: Adrian Furnham (University College, London, UK) , Barrie Gunter (University of Leicester, UK)Publisher: Taylor & Francis Ltd Imprint: Routledge Dimensions: Width: 15.60cm , Height: 1.70cm , Length: 23.40cm Weight: 0.410kg ISBN: 9780415185356ISBN 10: 0415185351 Pages: 224 Publication Date: 26 March 1998 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationFurnham, Adrian; Gunter, Barrie Tab Content 6Author Website:Countries AvailableAll regions |