Children as Consumers: A Psychological Analysis of the Young People's Market

Author:   Adrian Furnham (University College, London, UK) ,  Barrie Gunter (University of Leicester, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415185356


Pages:   224
Publication Date:   26 March 1998
Format:   Paperback
Availability:   In Print   Availability explained
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Children as Consumers: A Psychological Analysis of the Young People's Market


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Overview

Exploring how children become socialized into the consumer society, this text considers how they respond to advertising and other sales promotions, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation. The text should be of interest to students of psychology, sociology and media studies as well professionals in advertising and marketing, media commentators and business studies students.

Full Product Details

Author:   Adrian Furnham (University College, London, UK) ,  Barrie Gunter (University of Leicester, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.70cm , Length: 23.40cm
Weight:   0.410kg
ISBN:  

9780415185356


ISBN 10:   0415185351
Pages:   224
Publication Date:   26 March 1998
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Furnham, Adrian; Gunter, Barrie

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