Overview

In the modern, media-saturated business and social environment, crisis response is most often dominated by communications concerns, i.e., ensuring the public, media, employees, and other stakeholders know (1) what has happened; (2) what may happen next; and (3) what you are doing about it. And the stakes have never been higher. Chief Crisis Officer is built on the premise that every company and organization must identify a leader and a structure for effective and efficient crisis communications response. Using real-life examples, analysis, and tactical guidance, this book will break down crisis events into their component parts and provide both a strategic approach and proper tools to enable a Chief Crisis Officer to assemble his or her team and respond when an inevitable crisis occurs.

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9781634251761

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James F. Haggerty is CEO of PRCG, Haggerty LLC, an internationally known public relations firm, and the founder of CrisisResponsePro. Based in New York, Jim is frequently called upon as a trusted advisor in all manner of sensitive reputation management issues. His previous book, In the Court of Public Opinion, was called the perfect handbook for this age by Financial Times.

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