Overview

This text is for individuals and entrepreneurs who are unable or unwilling to spend money on setting up a website. The book removes two of the major stumbling blocks to creating an online presence - expense and know-how! It shows readers where to find free Internet tools for creating a Web site, including ISPs, graphics, and performance tools. The book covers how to maximize the promotion and profitability of the created Web sites on the cheap by teaching effective Web design, various methods of site promotion, and affiliate programs. Features include special $-designated icon sections describing when and how the reader might want to upgrade from a free method to an alternate one with a fee.

Full Product Details

Author:   Anne Martinez
Publisher:   McGraw-Hill Education - Europe
Imprint:   Osborne/McGraw-Hill
Dimensions:   Width: 18.30cm , Height: 2.10cm , Length: 23.10cm
Weight:   0.646kg
ISBN:  

9780072190991

ISBN 10:   007219099
Pages:   304
Publication Date:   01 September 2001
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I: Building Your Web Site 1 Your Mission: A Dirt Cheap, Fabulously Successful Web Site 2 Defining Your Mission Plan 3 Getting Connected 4 Finding a Home for Your Web Site 5 Choosing Site Creation Tools 6 Effective Web Site Design 7 Creating Your Web Pages 8 Housekeeping for Webmasters 9 Publishing Your Site Part II: Promoting Your Web Site 10 Building Traffic with Search Engines and Directories 11 No-Cost Promotion Tips, Tricks, and Techniques 12 Evaluating Your Progress Part III: Making a Profit 13 Making Money with Affiliate Programs 14 Selling Products or Services Through Your Web Site 15 Selling Advertising on Your Web Site 16 Cashing Out Part IV: Building on Your Success 17 Goodies You Can Add 18 Starting and Running an E-Mail Newsletter 19 Staying on Top Part V: References Appedix HTML Quick Reference Glossary

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Author Information

Anne Martinez, MCSE, CCNA (Winston-Salem, NC) is the author of Get Certified and Get Ahead and is currently working as a freelance writer. Her articles have appeared in a variety of consumer and trade magazines, newsletters, and web sites including Contract Professional, Individual Investor, The World & I, Healthy Woman, San Diego Family Press, The Hartford Courant, Small Business Builder, and others.

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