Chatter Marketing: Putting the Relationship Back in Customer Relationship Management

Author:   Neil Rosen
Publisher:   Emerald Book Co
ISBN:  

9781937110086


Publication Date:   01 October 2011
Format:   Hardback
Availability:   In Print   Availability explained
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Chatter Marketing: Putting the Relationship Back in Customer Relationship Management


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Overview

At any given time, there are hundreds of millions of simultaneous conversations taking place all across the Internet, and not just on Facebook or LinkedIn (the places where we expect to find them). They are, in fact, everywhere. These conversations are enabled by multiple technologies. They include tweets, message boards, walls, keyword searches, video and photo sharing, email, blogs, instant messaging, chat back, phone back, and whispers. The language of these conversations includes words, images, audio, video, mobile, bots, avatars, cryptology, and chit-chatter. And today, marketers can tune into those conversations and participate with relevant messaging that drives sales. This book will teach you how.

Full Product Details

Author:   Neil Rosen
Publisher:   Emerald Book Co
Imprint:   Emerald Book Co
Dimensions:   Width: 15.70cm , Height: 2.50cm , Length: 22.90cm
Weight:   0.454kg
ISBN:  

9781937110086


ISBN 10:   1937110087
Publication Date:   01 October 2011
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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