Overview

Life has extraordinary potential when you train to reach the goals you set as seen in this collection of musings from a renowned athlete turned top-brand sports industry executive. Learn how Gene McCarthy laced up his running shoes and navigated his way out of the Bronx, chasing his dream of breaking a four-minute mile through hard work, determination, and a little luck. After a world-class sports company sponsors his athletic pursuits, he becomes an executive-which kicks off a dynamite forty-year career. Now McCarthy shares what it's like to work in sports and how the disciplines you learn by being an athlete transfer to effective tools in the boardroom. He reveals his insights on the unique ways a brand is built and where companies often fail. Finally, he explores why personal values can improve business when lessons from athletics are not enough. McCarthy's conversational tone will leave sports and sneakers lovers shaping up for their roles on and off the playing field.

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