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OverviewPublished as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more. Chartered Public Relations discusses in detail, among other things, the shift to the open organisation, the application of best practice in different markets and the impact of the globalisation of markets in public relations. Featuring contributions from public relations experts from a plethora of industries and companies including Specsavers, Thomson Reuters, Pielle Consulting and the University of Cambridge, it will inspire a new wave of professionals to take up the challenge of achieving Chartered PR Practitioner status. Full Product DetailsAuthor: Stephen Waddington , Phil MorganPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Dimensions: Width: 15.50cm , Height: 1.90cm , Length: 23.50cm Weight: 0.509kg ISBN: 9780749473723ISBN 10: 074947372 Pages: 336 Publication Date: 03 February 2015 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsSection - 1: The shift to the open organization; the application of public relations within every area of a modern organization; Section - 2: Developing areas of practice; an exploration of the opportunity in developing areas of public relations; Section - 3: The application of best practice in markets; an analysis of the application of public relations in different markets; Section - 4: International; the impact of the globalization of markets on public relations; Section - 5: Reflections; an examination of the fundamental theories of public relations and their application to modern practice;ReviewsAuthor InformationStephen Waddington is President of the CIPR, a Chartered PR Practitioner and European Digital and Social Media Director of Ketchum Public Relations. He has earned a reputation as a public relations moderniser through senior roles he has held during the last twenty years. He is also author of Brand Anarchy, #BrandVandals, Share This and Share This Too. Tab Content 6Author Website:Countries AvailableAll regions |
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