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OverviewIn the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. They promoted the beauty, sexual appeal, and general allure of French women, all while shrinking the boundaries of what was considered beautiful. Charm Offensive explores how this elevation of French femininity created problems on both sides of the equation: the pressure on French women to conform to an exacting physical standard was immense, while the inability of anyone else to access that standard resulted in a sense of failure. Drawing on cultural figures like Air France hostesses, tourism workers, and celebrities such as Brigitte Bardot, Charm Offensive offers an innovative understanding of a tumultuous time of decolonization. Full Product DetailsAuthor: Kelly Ricciardi ColvinPublisher: University of Toronto Press Imprint: University of Toronto Press Dimensions: Width: 15.90cm , Height: 2.50cm , Length: 23.50cm Weight: 0.440kg ISBN: 9781487508364ISBN 10: 1487508360 Pages: 242 Publication Date: 04 April 2023 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsKelly Ricciardi Colvin's compelling history traces the significance of soft power in French diplomacy at a time of defeat and decolonization and offers an entirely novel perspective on the making of postwar French national identity. - Carolyn J. Dean, Charles J. Stille Professor of History and French, Yale University This richly researched book details how France's postwar government created an image of French femininity and then exported this cultural commodity abroad. It provides the fascinating history behind enduring perceptions of French women as slender, beautiful, and sophisticated. Moreover, it makes essential contributions to our understanding of France's postwar position, including French efforts to raise their country's international profile during the Cold War. - Margaret Andersen, Associate Professor of History, University of Tennessee Knoxville This truly fascinating study not only helps us understand the way culture, gender, and politics intersected in postwar French history, but it also takes up a central cultural image of postwar French society - the Air France air hostess - and carefully explains how and why this image became the powerful and enduring cultural icon that it did. - Maud S. Mandel, President and Professor of History, Williams College Author InformationKelly Ricciardi Colvin is an assistant professor of history at the University of Massachusetts Boston. Tab Content 6Author Website:Countries AvailableAll regions |
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