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An engaging history of the surprising, poignant, and occasionally scandalous stories behind scientific names and their cultural significance. Ever since Carl Linnaeus's binomial system of scientific names was adopted in the eighteenth century, scientists have been eponymously naming organisms in ways that both honor and vilify their namesakes. This charming, informative, and accessible history examines the fascinating stories behind taxonomic nomenclature, from Linnaeus himself naming a small and unpleasant weed after a rival botanist to the recent influx of scientific names based on pop-culture icons--including David Bowie's spider, Frank Zappa's jellyfish, and Beyoncé's fly. Exploring the naming process as an opportunity for scientists to express themselves in creative ways, Stephen B. Heard's fresh approach shows how scientific names function as a window into both the passions and foibles of the scientific community and as a more general indicator of the ways in which humans relate to, and impose order on, the natural world.

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9781665200547

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Jonathan Todd Ross, a graduate of the NYU/Tisch School of the Arts, has narrated over 120 audiobooks across a wide variety of genres, including fiction, nonfiction, self-help, YA, biography and memoir, children's literature, and romance. He's won an Audie Award (Restart by Gordon Korman), received numerous YALSA and Earphone Awards (Swindle by Gordon Korman, Fake Mustache by Tom Angleberger, and more), and made all of his middle school bullies regret every mean thing they ever said to him when he narrated Tom Brady's The TB12 Method. Jonathan loves narrating all genres, bringing the author's words to audio-life. Stephen B. Heard is professor of biology at the University of New Brunswick in Canada. He is the author of The Scientist's Guide to Writing: How to Write Easily and Effectively Throughout Your Scientific Career. He lives in Fredericton, Canada.

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