Overview

By 2050, the world's population is estimated to grow to 10 billion. To feed everyone, we will have to double our food production, to produce more food in the next 40 years than in the whole of the last 6,000. This updated edition of Changing the Food Game shows how our unsustainable food production system cannot support this growth. In this fully revised version, Lucas Simons argues that the biggest challenge for our generation can only be solved by effective market transformation to achieve sustainable agriculture and food production. Lucas Simons explains clearly how we have created a production and trading system that is inherently unsustainable. But he also demonstrates that we have reason to be hopeful - from a sustainability race in the cocoa industry to examples of market transformation taking place in palm oil, timber and sugarcane production. He also poses the question: where next? Provocative and eye-opening, Changing the Food Game uncovers the real story of how our food makes it on to our plates and presents a game-changing solution to revolutionize the industry.

Full Product Details

Author:   Lucas Simons
Publisher:   Taylor & Francis Ltd
Imprint:   Greenleaf Publishing
Edition:   2nd New edition
ISBN:  

9781783533831

ISBN 10:   1783533838
Pages:   268
Publication Date:   04 August 2017
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Foreword Acknowledgements How to read this book Part I: What is the problem? 1. Guatemala, where it all began 2. What you eat impacts the world 3. Reading and understanding behaviour in systems 4. Why do agricultural markets fail? Part II: What is the solution? 5. Phases of market transformation 6. How does market transformation start? 7. The first mover and competition phase 8. The critical mass and institutionalization phase 9. The level playing field phase 10. Twelve questions about the market transformation curve Appendix 1: Sector infographics of coffee, cocoa, and palm oil Appendix 2: Bibliography and references used

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Author Information

LUCAS SIMONS is Director of NewForesight and SCOPEInsight. He is an Ashoka Fellow, World Economic Forum Young Global Leader and was Director of UTZ Certified, a global sustainability standard programme for coffee, tea and cocoa.

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