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9780801432989

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Deone Zell is able to go far beyond others who have tried to describe and analyze critical industrial change processes because she has been there, on the plant floor and in the laboratory working with the people who are going through the changes. Her message is a powerful one because she was there! Hirsh Cohen, Vice President, Alfred P. Sloan Foundation

If you are looking for an in-depth ethnographic account of how difficult it is for a major company to achieve far-reaching internal change, this is your book. . . Written in an engaging voice, this is a unique upbeat report of an earnest and admirable change effort. Arthur B. Shostak, Labor Studies Journal, Summer 2000 I cannot think of another book that better conveys the sense of what it is like to be inside an organization that is radically rethinking its core activities and assumptions. The issues and disputes that emerge not only convincingly portray the nature of daily life inside an organization but also point to the kinds of details that, if overlooked, can thwart even the best-intentioned organizational schemes. William Finlay, University of Georgia Zell . . . offers a detailed ethnographic case study of two sociotechnical systems redesigns at Hewlett-Packard. She begins with a brief, historical introduction to organizational change. . . . She then launches into an ethnographic study that provides a rich, insider's view of the redesign process and how it actually works. Finally, she synthesizes her material into a set of recommendations and concepts for guiding others through the redesign process. Library Journal, 1 September 1997 This is the first participant observer report on an important organizational design project in a major company. It is also the first book to describe the process fully as it is taking place, and it makes clear implications for such major changes in other companies. William F. Whyte, Cornell University Deone Zell is able to go far beyond others who have tried to describe and analyze critical industrial change processes because she has been there, on the plant floor and in the laboratory working with the people who are going through the changes. Her message is a powerful one because she was there! Hirsh Cohen, Vice President, Alfred P. Sloan Foundation

If you are looking for an in-depth ethnographic account of how difficult it is for a major company to achieve far-reaching internal change, this is your book... Written in an engaging voice, this is a unique upbeat report of an earnest and admirable change effort. -- Arthur B. Shostak * Labor Studies Journal *

Author Information

Deone Zell is Associate Professor of Business and Economics at California State University, Northridge and the author of Awakening the Academy: A Time for New Leadership and Strategic Thinking in Times of Turbulence: An Insider's View.

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