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9780801474217

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This is the first participant observer report on an important organizational design project in a major company. It is also the first book to describe the process fully as it is taking place, and it makes clear implications for such major changes in other companies. -William F. Whyte, Cornell University

Deone Zell is able to go far beyond others who have tried to describe and analyze critical industrial change processes because she has been there, on the plant floor and in the laboratory working with the people who are going through the changes. Her message is a powerful one because she was there! Hirsh Cohen, Vice President, Alfred P. Sloan Foundation

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Deone Zell is Associate Professor of Business and Economics at California State University, Northridge and the author of Awakening the Academy: A Time for New Leadership and Strategic Thinking in Times of Turbulence: An Insider's View.

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