Overview

This volume investigates the concepts and instruments for managing change in companies striving towards a market orientation in transition economies. The focus is on the identification of factors, which have led to the considerable success of certain corporations, in spite of the very dynamic environment in transition countries since 1989. The analysis considers problems and solutions for all the relevant stakeholder relationships. Although the case study is largely based on Poland, the book also contains research on the economic, political and social context of doing business in central and eastern Europe.

Full Product Details

Author:   H. Stüting ,  W. Dorow ,  F. Claassen ,  S. Blazejewski
Publisher:   Palgrave USA
Imprint:   Palgrave Macmillan
Edition:   2003 ed.
Dimensions:   Width: 14.00cm , Height: 1.90cm , Length: 21.60cm
Weight:   0.550kg
ISBN:  

9781403901637

ISBN 10:   1403901635
Pages:   314
Publication Date:   28 May 2003
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of Figures List of Tables List of Boxes Preface List of Abbreviations Notes on Contributors PART I: ESTABLISHING THE FRAMEWORK: ECONOMIC AND POLITICAL CONSTRAINTS FOR BUSINESS IN POLAND Political, Economic and Cultural Developments in Polish-German Relations Since 1989; A.Byrt Polish-German Economic Relations in the 1990's: The Track Record and its Implications; W.Malachowski Investing in Poland: The Experiences of German Enterprises; R.Klein Mass Privatization As a Condition For Change: The Role of Polish NIFs; J.Jezak Privatization, Restructuring, Corporate Governance and the Behaviour of Firms in Transition Economies; J.Brada Politics and Employment Relations: The Power of Labour in Poland After the Fall of Communism; R.Martin PART II: THE BEIERSDORF CASE: RADICAL CHANGE FROM A PRODUCTION-ORIENTED CONGLOMERATE TO A MARKET-DRIVEN CONSUMER GOODS COMPANY Case Study: Beiersdorf-Lechia S.A., Poznan; S.Blazejewski, F.Claassen, W.Dorow & H.Stüting PART III: STRATEGIC CONCEPTS FOR CONTINUOUS CHANGE IN TRANSFORMATION ENTERPRISES Market Entry Strategies and Competitive Advantages in Poland; J.Emes Marketing Strategies of Western Consumer Goods Firms Central and Eastern Europe; A.Schuh & H.Holzmüller Development of the Retail Sector in Poland Since 1990; T.Domanski The Leadership Behaviour of Managers in Austria, the Czech Republic and Poland: An Intercultural Comparison based on the Vroom/Yetton Model of Leadership and Decision Making; G.Reber & W.Auer-Rizzi Remuneration Management in Polish Companies; T.Otte Change of Organizational Identity in Polish Enterprises; K.Konecki Simple Rules and Simple Solutions: The Dominant Logic of High and Low Performers in Turbulent Environments; K.Obloj How Multinational Corporations Can Upgrade Foreign Subsidiaries: A Case Study From Central Europe; S.Schmid Foreign Investor Strategies in View of EU Enlargement; K.E.Meyer & C.Jensen Index

Reviews

Author Information

HEINZ-JURGEN STUTING is the General Manager of Beiersdorf-Lechia S.A. Poznan. - WOLFGANG DOROW holds the Chair for Strategic Management and Organizational Behaviour, European University Viadrina, Germany. - FRANK CLAASEN is Project Manager of Consumer Systems at Beiersdorf AG. - SUSANNE BLAZEJEWSKI earned her Ph.D. at the European University, Viadrina. She currently works as a Research Assistant and Lecturer at the Chair for Strategic Management.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions