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OverviewChampioning Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact. Full Product DetailsAuthor: Roger D. Aines , Amy L. AinesPublisher: University of California Press Imprint: University of California Press Dimensions: Width: 15.20cm , Height: 1.50cm , Length: 22.90cm Weight: 0.408kg ISBN: 9780520298095ISBN 10: 0520298098 Pages: 272 Publication Date: 22 January 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsList of Illustrations Preface Acknowledgments PART ONE. FUNDAMENTAL CONCEPTS FOR CHAMPIONING SCIENCE 1 Becoming a Champion 2 Self-Aware and Self-Correcting: The Key to Effective Communication 3 Extracting the Essence 4 Who’s Listening? Know Your Audience 5 Why Scientists Communicate Poorly outside Their Field PART TWO. MECHANICS OF CHAMPIONING SCIENCE 6 The First Two Minutes: Show Your Passion 7 Crafting Key Messages and Narratives 8 The Power of Language 9 Designing Effective Visuals PART THREE. HONING YOUR COMMUNICATION, INFLUENCE, AND EMOTIONAL INTELLIGENCE SKILLS 10 Improving Your Speaking Skills 11 Influence and Persuasion 12 Managing Your Emotions PART FOUR. APPLYING THE CHAMPIONING SCIENCE SKILLS 13 Translations, Templates, and White Papers 14 Strategies for Creating Successful Relationships with Sponsors 15 Exercises for Applying the Championing Science Skills 16 High-Impact Examples of Championing for a Cause Appendix: The Champion’s Bookshelf Notes IndexReviewsA fruitful read for scientists who frequently have to deal with stakeholders. * Conservation Biology * Aines and Aines provide many practical tips and tricks for improving science communication at all levels, from one-on-one conversations to congressional testimony. It is a process that improves with constant attention and practice. Now more than ever, we need to be more effective champions of our work. We know how to communicate with our peers; let's use this book and its methods to extend our reach and convey the same sense of wonder and excitement we feel about the process of scientific discovery to everyone. * Science * Aines and Aines provide many practical tips and tricks for improving science communication at all levels, from one-on-one conversations to congressional testimony. It is a process that improves with constant attention and practice. Now more than ever, we need to be more effective champions of our work. We know how to communicate with our peers; let's use this book and its methods to extend our reach and convey the same sense of wonder and excitement we feel about the process of scientific discovery to everyone. * Science * Aines and Aines provide many practical tips and tricks for improving science communication at all levels, from one-on-one conversations to congressional testimony. It is a process that improves with constant attention and practice. Now more than ever, we need to be more effective champions of our work. We know how to communicate with our peers; let's use this book and its methods to extend our reach and convey the same sense of wonder and excitement we feel about the process of scientific discovery to everyone. -- (01/25/2019) Author InformationRoger D. Aines is Chief Scientist of the Energy Program at Lawrence Livermore National Laboratory. Amy L. Aines is Founder and CEO of Damianakes Communications. Throughout her career she has helped scientists and technologists communicate breakthrough ideas. Tab Content 6Author Website:Countries AvailableAll regions |
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