Overview

Marketing can be defined as the process of identifying, anticipating and knowing customer needs and organizing all the resources of the company to satisfy them. Satisfying the consumer s desires is primary condition of marketing and essential for existence of any organization. To achieve marketing goals, knowledge of customer behaviour is must. Consumer treated as a king in the market. He can make or break the company. And when this data is presented in attractive manner, and it helps to create a better long lasting impression on the minds of consumers. A company that retains a huge rate of its customers must be doing a lot of things right. That s why; the marketers must adopt new marketing strategies to keeping their customers as much as possible. In modern days marketing strategies plays a very essential role in consumer behaviour towards consumer products.

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9781451775174

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