Overview

The role of the ServiceNow Engagement Manager has evolved into one of the most critical success factors in modern digital transformation initiatives. Beyond technical understanding, this role demands strong stakeholder management, delivery governance, value realization, and the ability to align platform capabilities with business outcomes. The Certified ServiceNow Engagement Manager (TMA-CSEM) has been designed to formalize and elevate these competencies. This book is part of the TecMan Academy ServiceNow Professional Certification Series, created to address a growing industry need: professionals who can successfully lead ServiceNow engagements from initiation to value realization. It is not intended to be a purely technical guide, nor is it a generic project management reference. Instead, it focuses on the intersection of strategy, delivery, governance, and customer success within ServiceNow programs.

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