Overview

Forty-nine percent of all Americans start their day with a bowl of cereal. Its the third most popular grocery item in the United States. Edward Daly, the self-described Wilt Chamberlain of cereal consumption, has lovingly sampled every boxed breakfast he could get his hands on, penning humorous, popculture inspired analyses of each brand and its packaging. Upon losing his Wall Street job during the financial meltdown, Daly, a lifelong cereal connoisseur, took it upon himself to search out and eat every cereal on the market, having the boxes and variations of rolled oats, grains, flakes, marshmallows, and puffs photographed, resulting in this humorous book.

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9781935613169

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Edward Daly is the Wilt Chamberlain of cereal.

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