Overview

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

Full Product Details

Author:   Dr Celia Lam (University of Nottingham, Ningbo, China) ,  Dr Jackie Raphael-Luu (University of the Arts, London, UK)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Publishing PLC
Dimensions:   Width: 15.60cm , Height: 2.00cm , Length: 23.60cm
Weight:   1.060kg
ISBN:  

9780755655021

ISBN 10:   0755655028
Pages:   248
Publication Date:   02 October 2025
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Introduction Part 1: Bromance Capital 2. Manufacturing Intimacy: The on and off-screen performance of coupledom by Asian BL celebrities (Joyleen Christensen, University of Newcastle, Australia) 3. Bromancing of the Khans: From Hindi cinema’s brothers in arms to Bollywood bromance! (Vikrant Kishore, University of Nottingham Ningbo, China) 4. Leaving Johnny’s: How Nishikido-Akanishi Bromance Transformed Their Post-Idol Success (Nur Aliah Binti Mansor, Universiti Tunku Abdul Rahman, Malaysia) 5. Commodifying Queer Representation and Fan Service in Thai BL Lakhon (Dania Shaikh, Independent Researcher, India) 6. Fan-Snubbing, Bromances and Porus Masculinities: (re) scripting comradery capital in a Thai context (Mark Vicars, Victoria University, Australia, Nuntiya Doungphummes, Mahidol University, Thailand and Narongdej Phanthaphoommee, Mahidol University, Thailand) 7. Deconstructing Bromances: fan responses to the ending of celebrity bromances in Chinese Boy's Love adapted dramas (Yizhe Cui and Celia Lam) Part 2: Comradery Capital 8. Following a Universal Star: Cine-politics, Comradery Capital and Kamal Haasan in Indian Cinema (Raj Sony Jalarajan and Adith K. Suresh, MacEwan University, Edmonton, Canada) 9. Comradery Capital: Commodified celebrity interactions in Crazy Rich Asians cast (Celia Lam and Jackie Raphael) 10. Young NK Women Vloggers on YouTube and Their Self-Representational Techniques, (Haelin Jun and Aristea Fotopoulou, University of Brighton, UK) 11. Friendship? No, It Is Business!: How trainee capital is transformed into the commodification of celebrity in the K-pop industry (Hyejin Jo, Simon Fraser University, Canada) 12. Jury Casting in SING! China: Validity of Group Celebrity Persona in the study of Comradery Capital across China (Sevda Kaya Kitinur, Izmir University of Economics, Turkey) 13. Transregional Circulation of HK Celebrities in Mainland China, (Fang Qi, University of Hainan, China) Index

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Author Information

Celia Lam is professor of media and cultural studies at the University of Nottingham Ningbo China. Her research interests focus on popular culture with an emphasis on celebrity and fan studies. Her current research explores the construction and utilisation of commodified celebrity dynamics. Her latest book is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022) co-authored with Jackie Raphael-Luu. Jackie Raphael-Luu is senior lecturer in advertising at the London College of Communication, University of Arts London. Her research interests focus on celebrity studies, sustainability, the environment, activism,endorsements, branding, promotion, and social media trends. Her latest book, co-authored with Celia Lam, is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022).

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