Celebrity and the American Political Process: Integrated Marketing Communication
Author:   Jennifer Brubaker
Publisher:   Lexington Books
ISBN:  

9781498579742


Pages:   138
Publication Date:   15 May 2023
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Celebrity and the American Political Process: Integrated Marketing Communication


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Author:   Jennifer Brubaker
Publisher:   Lexington Books
Imprint:   Lexington Books
Dimensions:   Width: 15.00cm , Height: 0.90cm , Length: 22.80cm
Weight:   0.231kg
ISBN:  

9781498579742


ISBN 10:   1498579744
Pages:   138
Publication Date:   15 May 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction Part I Chapter 1: Integrated Marketing Communication Chapter 2: Persuasion: Source Effects Chapter 3: Persuasion: Receiver Effects Part II Chapter 4: History of Celebrities and Politics Chapter 5: Election 2016: The Celebrity Election Chapter 6: Celebrities Post-2016: Everyone is “Woke” Epilogue: As 2020 approaches… Appendix A: “It Doesn’t Affect My Vote:” A study of third-person effects of celebrity endorsements in the 2004, 2008 and 2012 elections About the Author

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Jennifer Brubaker is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.

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