Overview
With the globalization process, firms are seeking to expand their activities to international markets but are also ""feeling"" expanded competition from abroad. Small and medium-sized enterprises (SMEs), though seeking to expand abroad, have particularities that hinder their natural international expansion path due to particular barriers and challenges that most multinational firms have already overcome. Cases on Internationalization Challenges for SMEs provides a set of case studies on the internationalization of SMEs in order to share the latest empirical research findings in the field of internationalization in the context of a globalized world, and which considers a highly competitive international business setting. This includes examining the main reasons for the success or failure of the process of internationalization of SMEs and their inherent activities. Covering topics that include competitive advantage, export performance, and inward internationalization, this book targets managers, executives, and entrepreneurs concerned with how to adapt their companies to a fast-changing international business environment, how to conduct internationalization strategies, how to choose the most adequate international entry modes, and how to adapt their products and strategies to international markets. It is also suited for academicians, researchers, and students in the field of management.
Full Product Details
Author: António Carrizo Moreira
Publisher: IGI Global
Imprint: Business Science Reference
Dimensions:
Width: 21.60cm
, Height: 1.90cm
, Length: 27.90cm
Weight: 0.826kg
ISBN: 9781799864844
ISBN 10: 1799864847
Pages: 333
Publication Date: 06 November 2020
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Author Information
António Moreira obtained a Bachelor’s degree in Electrical Engineering and a Master’s degree in Management, both from the University of Porto, Portugal. He received his PhD in Management from UMIST-University of Manchester Institute of Science and Technology, England. He has a solid international background in industry leveraged working for a multinational company in Germany as well as in Portugal. He has also been involved in consultancy projects and in research activities. He is Associate Professor at the Department of Economics, Management, Industrial Engineering, and Tourism, University of Aveiro, Portugal, where he headed the Bachelor and Master Degrees in Management for five years. He is member of GOVCOPP research unit.
